Having Virtual Tours of your Business place in Google Maps is a super great way to attract more and more customers. Let me tell you why.
Virtual Tours is a group of 360 photos connected to each other virtually as exactly as it is located physically which makes the user move from one 360 photos to another 360 photos and make the user understand and explore the place virtually.
The user can get an exact idea of how the place really is without even visiting the place.
If you have Virtual Tours created for your Business place in Google Maps, if you search your place in Google Maps, you can see any of the 360 photos of your Virtual Tours will be available right above your place even before opening your Business place in full screen.
The difference between having 360 photos of your place and having Virtual Tours is that the 360 photos will let the user view the place where the 360 photos took but they cant move and see. If they visit that place physically they may not able to locate where the photo took. But Virtual Tours, on the other hand, let the user virtually move from one 360 photos to another and the user will get a clear understanding of your place when compared to 360 photos.
I have a post on How 360 photos help businesses get more customers in Google Maps. Do check it out as you will understand why 360 photos are important to be available for your Business place in Google Maps.